About Me
I’m a freelance writer, editor and content consultant, specialising in lifestyle e-commerce and advertising. I was previously Digital Editor at Topshop and Features Editor at Farfetch before going freelance in 2017.
Since then I have worked with a diverse range of agencies, brands and publications on everything from tone of voice guidelines, TVC scripts, digital copywriting, SEO blogging, content strategy and more.
I have written about fashion, beauty, travel, culture, interiors, sport food, health, and also work with a network of freelancers to offer services including creative direction, marketing, SEO, PR, and influencer partnerships.
My work as a writer has been featured by brands like ASOS, Nike, The Modern House and Liberty and I have spoken on panels for Women Who, Bumble Bizz and the Fashion Retail Academy.
